Uber is launching a new 'Women Preferences' feature in the US, allowing female riders and drivers to match exclusively with other women. The pilot program will begin in August in Los Angeles, San Francisco, and Detroit, aiming to enhance safety and comfort for women using the platform. This move follows similar initiatives in Saudi Arabia, where Uber and other ride-hailing services have introduced women-only options since the lifting of the driving ban for women. The feature is designed to address persistent concerns about harassment and assault in ride-sharing, giving women greater control over their ride experience. Uber's initiative is part of a broader effort to make its platform more inclusive and supportive for women globally.
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